Feminine care brand Libresse® launches the ‘Let’s Get Real’ campaign to raise awareness and trigger women to rethink what is depicted as “realities” in sanitary pad ads as well as their period experiences. The campaign also gives women a platform to start the conversation on the topic which dispels myths of it being a taboo subject. Using a series of online polls which attracted more than 5000 respondents, Libresse® shines a spotlight on honest consumer insights that acknowledge the challenges and hardships women encounter during their period. Based on these results, the campaign paves the way for more relevant communication and a more realistic representation of what women go through.

Are We All Ready to Get Real Though?

While women know how to work their way around period discomforts, it seems that nine out of 10 women agree that pad ads should be more realistic.

Speak up about your period experience with Libresse® and join the ‘Let’s Get Real’ campaign advocates to kick-start honest and accurate representations of what women go through. 

What do you think of pad ads yourself?  Do you think they need to reflect what it’s really like to have period?  What do you really go through during that time of the month? Share your message with other women on www.facebook.com/LibresseMalaysia