The modern woman is not afraid to flaunt her creativity and individuality, not only in the way she acts and dresses, but also in the way she looks. Over the past 100 years, Maybelline New York has inspired generations of women to define beauty. The answer lies in their hands: a woman possesses the power to express herself however she wants.

This year, Maybelline New York celebrates its 100th anniversary! To commemorate the memorable event and to pay homage to the illustrative transition of makeup trends through the years, Maybelline New York makeup artists have created 10 iconic looks to represent each decade of the last century, starting from the 1920s.

#10 Fierce Flapper – 1920s

Flapper girls were among the first to embrace freedom as women, with icons like Louise Brookes and Joan Crawford setting trend for the roaring’ 20s. The key look of this decade features thin, downward-arching brows, dramatic smokey eye makeup and dark lipstick.

#9 Siren In Rouge – 1930s

The stylish ‘30s was the decade of Art Deco, where the celebration of individuality began in full swing. This look is softer and more feminine, with curved eyebrows, black eyeshadow and lush lashes. Attention is drawn to lips with a bright fire engine red, ala Greta Garbo and Jean Harlow.

#8 The Pin Up – 1940s

A glamorous look exemplified by classic Hollywood stars like Ava Garner and Audrey Hepburn. This look features stunning and prominent arched eyebrow, paired with statement black liner on upper eyelids, and finished with red lips that seem to glisten underneath the spotlight. 

#7 Bombshell Glamour – 1950s

The arrival of sex symbols like Marilyn Monroe and Brigitte Bardot brought sexy, sultry beauty to a whole new level. This bombshell look pays homage to these icons with thick, defined brows, cat-eye liner, deep red lipstick and not forgetting the perfect accessory – a beauty mark.

#6 Mod Rocker – 1960s

With the mod (modernist) look making waves in the fashion and beauty world, Twiggy became one of the biggest icons of the decade. This look features false eyelashes, coupled with graphic eyeliner accented by a white or pastel base. Lips are adorned with soft pastel shades such as coral, pink or peach.

#5 Disco Diva – 1970s

The disco era brought forth big hair and natural makeup, made popular by icons like Farrah Fawcett and Jane Birkin. Recreate the look of the ‘70s with bushy brows, lots of brown-toned eyeshadow to frame the eyes, and beige lipstick to finish.

#4 Electric Raver – 1980s

Music idols like Cyndi Lauper and Madonna proved that it was cool to embrace your individuality with colours. This look features sculpted cheekbones, set against a multi-coloured combination of eyeshadow. To finish, you can’t go wrong with bright lip colours. 

#3 Au Naturel Wonder – 1990s

Now who can forget the Spice Girls and Britney Spears? This was a decade of barely-there makeup, which focused on bringing out one’s natural features. Recreate the ‘diffused’ look with expertly-blended smokey eyes, a light wash of colour on the cheeks and matte pastel lipstick.

#2 The Socialite – 2000s

With Sarah Jessica Parker and the Olsen twins, living the high life was all the rage as they graced social events with their presence. The socialite’s look is never subtle, but keep it classy with defined eyebrows, perfectly-curled lashes and a bright pink pout to grab attention. 

#1 Fearless Femme – The Future

As we progress towards the unknown future, beauty trends become more refined and graceful. Stick to a timeless look that will get you through any occasion with style: naturally-sculpted brows and softly-lined eyes with a hint of bronze eyeshadow. Top it all off with a classic red lip colour in a matte finish.

Contest

In conjunction with the celebration, Maybelline Malaysia is running Maybelline Look of Today #MYMAYBELLINE100 contest. In total, Maybelline Malaysia will select 100 winners who will receive Maybelline 100 Years Birthday event invitation. A grand prize winner will be selected and announced during the event, where he or she will receive RM1,000 worth of Maybelline products! To join this contest, you just need to:-

1. Take a selfie with your version of today’s iconic look
2. Upload the photo on your Instagram, hashtag #MYMAYBELLINE100 and @MaybellineMalaysia
3. Every week, 25 winners will be chosen and announced on Maybelline Malaysia Instagram page, Maybelline Malaysia Facebook page and Maybelline Malaysia Tumblr page
4. Contest ends 30th April 2015!

Follow Maybelline New York’s journey as it celebrates 100 years of beauty with the hashtag #Maybelline100 on Facebook and Instagram. You can also visit Maybelline Malaysia’s Facebook page or Instagram for more information and updates.