#1 Our Immunity Starts from Our Gut

70% of our immune system lies within the gut. Our immune system is designed to fight invading viruses, bacteria and other microbes while leaving healthy tissue alone. VITAGEN is made from fermented skimmed milk with billions of live and active cultures. These cultures are formulated to survive the journey through the gastrointestinal tract and gut to help preserve the balance of good and bad bacteria for better digestion and a stronger immune system. In short, the healthier the gut, the better chance we have of boosting our immunity to fight off diseases.

#2 Gut Health Affects Mental Clarity

There is an internal complex ecosystem of bacteria located within our bodies that we call the microbiome. These microbiomes regulate how we feel and think by communicating signals via the vagus nerve, which connects the brain and the digestive tract. Numerous on-going studies have shown that microfauna in our intestines plays a major role in affecting our state of mind. VITAGEN helps to keep the bacterial ecosystem in our gut balanced, effectively assisting in promoting better mental clarity.

#3 Our Gut Impacts Our Mood

Our gut does more than just digest food. It also plays an important role in both our physical and emotional health. Housing nearly 95% of serotonin – the chemical that triggers our ‘feel-good’ feelings, our gut affects our mood. If there is a lack of good bacteria in our gut, it will lessen the neurotransmitter communication with the brain, directly affecting our emotions.

VITAGEN has been increasing its efforts to promote good gut health to Malaysians through various initiatives and campaigns to further enforce the positive correlation between good gut health and the three key areas of immunity, mental clarity and mood. Packed with billions of live, active cultures of Lactobacillus acidophilus and Lactobacillus casei, VITAGEN is known to aid in better digestion and a stronger immune system.

In celebration of their 40th anniversary in championing good gut health, Malaysia’s No. 1 Cultured Milk drink launched a nationwide roadshow, VITAGEN A-Maze-ing Challenge 2017, which kicked off at IOI City Mall, Putrajaya recently. This initiative aims to promote the importance of a healthy gut and the role it plays in boosting our immunity, mood and mental clarity.

For more information on VITAGEN’s upcoming A-maze-ing Challenge 2017 roadshows at Queensbay Mall, Penang and AEON Tebrau City, Johor or upcoming events, please visit www.vitagen.com.my.