Starting from May 25, 3M Malaysia in collaboration with 11street, kicks off its second edition of Malaysia’s Drinking Water Week campaign at 1Utama Shopping Mall to raise awareness and advocacy for cleaner, clearer and better-tasting water and to inculcate good drinking water habits amongst Malaysians.

The five-day activation campaign will feature 3M’s first-ever 3D Water Droplet Monument, a six-foot tall ‘droplet’ to capture shoppers’ attention which serves as a reminder to drink more water during this stretch of unpredictable weather. Cups of water labelled with insightful water facts will be handed out to by-passers in order to incite conversations about the benefits of drinking water. After finishing each cup of water, shoppers will then place the empty cup onto the monument. The completed monument aims to symbolise healthier Malaysians through better drinking water habits.

At the launch, 3M Malaysia also introduced its latest technologically-advanced product, 3M Filtered Water Dispenser HCD-2. It features a two-step dual technology to filter physical impurities; firstly, through carbon filtering and secondly through UV technology to reduce 99.9% pathogenic viruses and bacteria.  It also features Sanitary Quick Change (SQC) to highlight how a filter cartridge can be quickly replaced in 10 seconds, three different temperature options (hot, lukewarm and cold) and an instant boiling option that boils water in under 90 seconds. However, the most prominent feature is the scale inhibitor that reduces scale formation on the heating pan for consistent boiling performance.

Amazing Contests for Amazing 3M Products

For the duration of the event, 3M and 11street are giving patrons of 1Utama a chance to win exciting 3M prizes through their Stack It and Instag It! Instagram photo contest. Participating shoppers will have to stack their cups on the 3D Water Droplet Monument, take a photo of the monument from a creative perspective and upload it on Instagram with the hashtag #LifeWith3M and #StackItWith3M and tag 11street’s Instagram, @11streetMY. 

With the promotional price of RM3999 (recommended retail price at RM4299), new purchases of 3M Filtered Water Dispenser HCD-2 will entitle buyers to a free installation, one free cartridge, one time free home visit and one-year warranty on parts. Any enquiry on 3M Filtered Water Dispenser HCD-2, contact 3M at (03) 7884 2888. For more information on 3M Drinking Water Week or other 3M water filters, visit www.3M.com.my/water. To purchase 3M water filters on 11street, visit 3M’s page on 11street at http://goo.gl/G0AdJi