#1 What should a good chocolate taste like?

A good quality chocolate is produced with a high percentage of cocoa butter and uses only premium cacao beans. The magic is all in the smooth and silky mouth feel, the way the chocolate melts in your mouth.

#2 How would you describe the taste profiles of white, milk and dark chocolate?

Dark chocolate is deeply decadent and fully bodied, bitter and sharp in intensity, has a silky and refined texture and is best enjoyed as an after dinner indulgence to cleanse the palate. Milk chocolate is rich and balanced, has a medium sweetness with notes of caramel and is creamy and smooth texture-wise. It is best enjoyed as an everyday pleasure treat. White chocolate is crafted from pure cocoa butter, is mild and aromatic, has a fresh and floral sweetness, and is the most buttery and velvety of the lot. It is best enjoyed as an afternoon pick-me-up to refresh and revive.

#3 How can eating chocolate be healthy?

Many studies have gone to show that dark chocolate is beneficial to health. It contains a high level of antioxidants which help eliminate bad toxins and reduce the risk of diseases. Chocolate with high content of cocoa flavanols also helps to promote brain performance and cognitive function.

#4 How is Magnum chocolate different from other chocolates?

Magnum chocolate is crafted from a unique recipe of premium quality Belgian chocolate that is the only one of its kind in the world, designed to give Magnum ice cream its signature crack – a mark of quality assurance.

In addition, Magnum chocolate is made up of the best quality cocoa products such as cocoa mass and cocoa butter, and contains no vegetable fat or artificial flavouring. The fat content is also perfectly balanced for that luxurious, velvety and melt-in-the-mouth sensation.

#5 What is unique about Magnum chocolate always being paired with ice cream?

All magnum chocolate goes through an intricate tempering process to crystallise the cocoa butter and condition the chocolate to achieve the sensory properties that is iconic of the magnum ice coating. After enrobing the ice cream with the chocolate coating, the chocolate hardens immediately and is ready for enjoyment.

#6 How is Magnum chocolate sourced?

Magnum works closely with the Rainforest Alliance to make sure all our cocoa beans are responsibly sourced in West Africa, from Ghana and Ivory Coast.

#7 Does Magnum practice sustainable sourcing?

To ensure quality and sustainability throughout every step of the chocolate journey, Magnum has been working closely with the Rainforest Alliance to make sure all our cocoa beans are responsibly sourced in West Africa, from Ghana and Ivory Coast.

Magnum’s collaboration with Rainforest Alliance forms part of a long-term corporate goal of Unilever to source all key agricultural raw materials sustainably. The beans help raise the farmers’ incomes, more women have the freedom to live the way they want and more children have access to education. Today, over 98% of Magnum cocoa beans are sustainably sourced from Rainforest Alliance Certified™ farms.

In line with Unilever’s vision and commitment to sustainable sourcing, Magnum and the ice cream category is taking steps to ensure sustainable sourcing of all our cocoa for Magnum ice cream by 2020.

#8 Is Magnum chocolate halal?

Yes

#9 Is Magnum chocolate vegetarian-friendly?

Magnum ice cream is made with milk ingredients such as skimmed milk powder and whey protein concentrate thus Magnum ice cream in Malaysia is suitable for Lacto vegetarian and Ovo-lacto vegetarian.

For more information, visit https://www.facebook.com/MagnumMalaysia/