Adidas Geared Up For 2014 FIFA World Cup With The ‘Battle Pack’

09 JUNE 2014

ADIDAS GEARED UP FOR 2014 FIFA WORLD CUP WITH THE ‘BATTLE PACK’

2014 FIFA World Cup Players in Adidas

With just days away to the 2014 FIFA World Cup Brazil™, adidas Malaysia launched ‘Battle Pack’ – the official footwear collection for the highly anticipated tournament.

The adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero™ f50, predator®, nitrocharge™, 11pro and adizero™ f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. Every boot has been designed with an aggressive identity and cutting edge technology.

The adidas Battle Pack will be worn on-field during the FIFA World Cup™ by the full roster of adidas players including Leo Messi and Oscar to Dani Alves and Luis Suarez. The black and white colourway is a visual representation of the adidas “all in or nothing” 2014 FIFA World Cup Brazil™ campaign, with each boot exactly 50% white and 50% black. The only colour featuring on the boots is the fiery gold colours of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy. The adizero™ f50 Messi is the only exception with an added blue and white colourway, inspired by the national colours of Leo Messi’s native Argentina.

adidas FIFA 2014 shoe 1

adizero™ f50 Messi (RM820)

The adizero™ f50 Messi combines revolutionary technologies with the precision engineering befitting of a four-time Ballon d’Or winner, with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero™ f50 Messi is one of the lightest shoes on the market. The adizero™ f50 Messi has an additional blue added to the black and white colourway, inspired by the national colours of Leo Messi’s native Argentina.

adidas FIFA 2014 football shoe 2

adizero™ f50 (RM780)

The adizero™ f50, worn by players such as Arjen Robben, Karim Benzema and Luis Suarez, is all about precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. With features such as SPEEDTRAXION, an all-new, high speed stud alignment for maximum acceleration and pinpoint changes of direction, and SPEEDFOIL, a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit, the adizero™ f50 is a boot which ensures these world class players will be faster than ever before in Brazil.

adidas FIFA football shoe 3

predator® LZ (RM799)

The boot is the only one of the Battle Pack to be designed with a white on black colourway (the others are all black on white) and is the latest in a line of new predator boots to be released especially for every FIFA World Cup since 1994. Favoured by the likes of Oscar, Mesut Özil and Fernando Torres, the boot is designed with five distinctive 'Lethal Zones' of technology to deliver outstanding ball control, touch, accuracy and power. The boot is made to master every aspect of performance.

adidas FIFA 2014 football shoe 4

nitrocharge™ (RM730)

nitrocharge™, the energy-retaining football boot for the next generation of footballer as worn by Dani Alves and Javi Martinez, is designed for ‘The Engine’, the player who is always running, tackling and relentlessly powering his team. With its unique and highly elastic ENERGYSLING™ around the forefoot supporting sidecut and precision turn movements to sharpen reactions on the pitch, and ENERGYPULSE™ spring technology providing high energy push-offs and long lasting energy return when sprinting, the nitrocharge™ combines new technologies to innovate the way ‘Engines’ play the beautiful game.

adidas FIFA 2014 football shoe 5

11pro (RM530)

The 11pro worn by Philipp Lahm and Frank Lampard retains the classic attributes that allow players to control the game. With its highly innovative micro-fiber PU synthetic providing excellent fit, performance, comfort and ball-feel allied to an all new outsole with comfort frame for better pressure distribution, as well as optimised stud placement for maximum grip and acceleration, the 11pro remains the boot of choice for the complete footballer.

 

The Battle Pack collection is now available for purchase at adidas own-retail outlets in Suria KLCC, Pavilion, The Gardens, Paradigm Mall and Empire Subang as well as specialist retailers and multi-brand sports shops nationwide.

For more information, visit adidas Malaysia website or Facebook page.

JQLee

 

About Author

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter (@jqleejq)

 


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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