ADIDAS Introduces ULTRABOOST X!

23 FEBRUARY 2017

ADIDAS INTRODUCES ULTRABOOST X!

ADIDAS Introduces ULTRABOOST X!

adidas Running has revealed the latest version of its iconic UltraBOOST shoe, designed to give female runners their greatest running experience. The new UltraBOOST X is adidas’ pinnacle performance shoe; tailored to the unique shape of the female foot.  

The shoe is designed to reflect the foot’s natural running silhouette for an enhanced performance for the female runner.  The ARAMIS system, a motion tracking technology that enables a detailed analysis into the movement of the body, was used to allow adidas innovation teams to see exact points where female runners need the most support and where their foot needs room for natural expansion. This process led to the unique design of the UltraBOOST X shoe.

A distinctive Adaptive Arch is introduced, alongside a purposely sculpted midfoot and Primeknit upper, which adapts effortlessly to the changing shape of the foot as she runs. The Primeknit construction wraps underneath the arch of the foot for additional support, with the pattern in the toe area more open to give increased breathability. In addition, the UltraBOOST heel counter features a new narrower design, adapted for a female heel to provide support whilst allowing movement for a free and uninhibited run.

The 100% full length BOOST midsole is proven to provide the best energy return in the industry, and is durable in all temperatures. The Continental Rubber 4-way stretch web outsole was designed for a female gait and provides good traction for urban running, in any condition.

The iconic shape of UltraBOOST gives her the confidence that she can break her personal barriers, and her own goals – whether that’s getting out of bed for a run at 5:30am, taking on her first 10k or getting a personal best on her favourite run route.

ADIDAS Introduces ULTRABOOST X!

The UltraBOOST X shoe launches alongside a range of running apparel, including a Primeknit Tee, double layer shorts, running leggings and vest. The collection is designed to coordinate with the unique shoe design, whilst working in harmony with the body and running environment.

The adidas UltraBOOST X has a RRP of RM780, the UltraBOOST X apparel starts from RM190. Both will be available on adidas.com.my and in store on 22 February 2017


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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