Today, Anmum™ Lacta unveiled the first fully-equipped lactation room at Talent Corporation Malaysia (TalentCorp) – as part of a nation-wide MummyTime campaign aimed at easing the transition for mothers going back to work after childbirth. TalentCorp is the first of six companies in Klang which will be equipped with the Anmum™ Lacta lactation room, with another five companies to follow suit within this year.

The initiative comes on the back of Anmum™ Lacta’s MummyTime Survey – which was conducted on over 360 Malaysian mums to gather insights on how to help them better transition back to work after birth. According to the findings, only 1 in 4 mothers currently have a lactation room facility provided in their workplace.

The objective of MummyTime campaign is to provide the necessary physical and nutritional support every lactating mum needs via a sanctuary so they can perform their duties as a mother in a pleasant, comfortable and relaxing space.

Marketing Manager of Fonterra Brands Malaysia, Irene Cheah said the Anmum™ Lacta MummyTime campaign helps support mums throughout their motherhood journeys by ensuring they are better equipped to negotiate the conflicting demands between work and home. 

The Anmum™ Lacta Lactation Rooms are carefully designed to provide mothers with a safe, private and relaxing environment which is conducive for optimal breast milk production. Each facility is also equipped with a nutrition guide and reading materials to support mothers through the many changes and challenges of motherhood.

Throughout their lactating period, a lactating mum will require more energy and nutrients to restore her post-natal stores. To meet these nutritional demands, all lactating mums in these five companies, will each receive a ‘Welcome Back’ Tool Kit which includes a pack of Anmum™ Lacta for their personal consumption. Additionally, each mum will also be able to purchase Anmum™ Lacta at a discounted rate from www.angelland.my. With this added care and support, mothers can be better equipped to manage their responsibilities at home and at work.

Armed with the knowledge that there are many mums who struggle with not having proper lactation rooms in their workplaces, Anmum™ Lacta now invites more companies and working mothers to join forces and rally for similar facilities to be set up in their offices.

As the next phase of the MummyTime Campaign, Anmum™ Lacta is providing a 12-month supply of Anmum™ Lacta to the first 50 companies who meet the set criteria that write into [email protected]  or call 1800-88-3122 with their requests.