Ayam Brand, famed for its wide range of healthy and convenient, preservative-free canned products will be providing 280,000 healthy tuna meals for charity this year via its annual corporate social responsibility program that was held here.

Besides the much-needed contribution of its food products, the annual corporate social responsibility program added new activities every year to keep children engaged, educated and involved to cultivate healthy eating habits and creativity. Among the activities for children conducted via the program include cooking demonstrations, cooking competitions as well as art competitions.

This year, 48 charity homes from across the nation will receive Ayam Brand™ tuna, mackerel, kernel corn, processed peas, peach slices and baked beans sufficient for daily meals for all residents for two months. More than 1,600 children, disabled, single mothers and old folks will benefit from this sustained aid.

The children had the opportunity to experience being chefs for one day at the professional kitchens of the Starhill Culinary Studio.

The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers. 

Its newly introduced ‘Kids Can Cook’ campaign saw children from participating charity homes learning how to cook simple, well-balanced, nutritious meals under the guidance of celebrity Chef Loke from T-Garden Cooking School.

The children learnt how to prepare three Ayam Brand™ Tuna dishes in a fun and interactive session that was specially developed to suit people of different ages and abilities; namely Tuna Puff, Tuna Sandwich and Tuna Pizza. The Ayam Brand™ team created these recipes with a focus on nutrition, simplicity and convenience.  

For more information on Ayam Brand™, visit their Facebook page.