This year, Bata Malaysia shows its support for International Women’s Day through its ongoing campaign; encouraging women to be self-accepting and to acknowledge that no woman is just one woman. Its latest advertising campaign is titled ‘All Shades of Me’ and is shot in edgy black & white to show that women are not just black or white but a whole spectrum of shades.

The brand first embarked on this journey when it released its video manifesto in 2017. The 58- second video urged women everywhere – no matter their size, shape or colour – to be proud and to be comfortable with themselves. It was only natural for the ‘Me & Comfortable With It’ phrase to become the brand’s tagline.

Acknowledging that the fashion industry constantly reinforces the importance of physical beauty, Bata is keen on challenging that and believe that it is much more imperative to project a message of self-acceptance, diversity and inclusivity. This can further foster positivity, rather than to concentrate on solely physical appearance.

Bata’s latest advertising campaign, set to coincide with International Women’s Day, features a woman in a trouser suit, with the voice-over stating all the different roles this woman plays: a boss, a leader, a mother, a wife and a lover.

To further celebrate women this International Women’s Day, Bata Malaysia is currently offering an exclusive RM20 instant rebate for every RM99 spend on ladies merchandises*. This promo is valid on both Bata stores nationwide as well as the Bata website – www.bata.com.my. Promo period ends on March 31st, 2019.