The BE FAIR. BE FIRM. BE FABULOUS. Campaign is a Women Empowerment charity event, which aims to empower women to voice out their opinions and beliefs, and to BE FAIR. BE FIRM. BE FABULOUS; both internally and externally.

Historically, a woman’s role was limited in many aspects. They were only seen as caregivers and men were mainly in charge of making decisions. However, this trend had slowly begun to change and now both men and women have the equal right to speak for themselves and to make their own decisions. NIVEA’s BE FAIR. BE FIRM. BE FABULOUS. Campaign serves as an excellent platform in empowering women to continuously be confident in voicing out their opinions and beliefs. In addition, consumers who participate in this event by sharing their voices will have the ability to empower other women.

Consumers were welcomed to pose for a photo in front of a photo wall, while holding a statement board with their personalized message about Women Empowerment. The photos taken were uploaded into social media with #FairFirmFabulous. These photos shared across the social media will also have the ability to empower other women too. Upon completion of the challenge, consumers or the media proceeded to peel-off 1 puzzle piece from the “Voices of Women” wall. Beneath the puzzle pieces, an amount of RM20,000 which will be donated to women empowerment charity organizations.

Consumers can participate in the Women Empowerment campaign app by scanning the QR code behind the puzzle piece or logging in to apps.facebook.com/fairfirmfabulous. For each participation, NIVEA will be donating RM5 to Women Empowerment charity. 3 participants with the most empowering message will stand a chance to win attractive prizes worth more than RM3,000.

NIVEA Extra White & Firm Q10 is available in 25ml roll-on bottle at RM4.90 (West & East Malaysia) and 50ml roll-on bottle at RM9.80 (West & East Malaysia). NIVEA Extra White & Firm Q10 is also available in all leading stores and pharmacies nationwide. For more information about NIVEA Extra White & Firm Q10, visit NIVEA Facebook page.