Following months of intense competition which saw nearly 600 contestants and over 1,600 video challenge submissions across 11 cities, the top two beauty creators from each city have just been announced. These are 22 of the region’s finest beauty creators who will be representing their cities and countries in the Grand Finals of Beauty Bound Asia on 7th November 2015 in Tokyo, Japan. Malaysia will be represented by Charis Ow and MayJune Tan. 

The winner of Beauty Bound Asia walks away with the title of Asia’s Next Top Beauty Creator, as well as over US$10,000 worth of prizes including beauty products, an all-expense paid trip to Tokyo and New York, and priceless opportunities to learn and collaborate with some of the world’s top beauty creators!

The Beauty Bound Asia Journey

The journey began in August where thousands of hopefuls first submitted their introductory videos vying for a spot as a semifinalist in the SK-II presented Beauty Bound Asia on YouTube across 11 cities in the Asia-Pacific region – Tokyo, Osaka, Seoul, Jakarta, Hong Kong, Taiwan, Singapore, Kuala Lumpur, Bangkok, Sydney, and Manila. The top semifinalists in each city attended specially planned beauty and content creation workshops by SK-II and YouTube, following which they attempted two online video challenges.

The next cut saw the playing field decrease to 30 finalists per city. Once again, these beauty creators participated in a full day of makeup, skincare, and content creation workshops led by SK-II and YouTube. The finalists were also required to participate in a Video Hackathon Challenge – where beauty creators had 30 minutes to film themselves doing their entire beauty regimen (skincare, haircare and makeup included) on the spot.

For more information, visit Beauty Bound Asia website.