Named the BIG EYES MASCARA, it is the brand’s 1st dual-ended mascara that lets you command complete control over your lashes to create 2X bigger eyes with just one sweep of the wand! It is designed specifically to solve common problems women encounter when trying to achieve the ‘Big Eyes’ look.

The Big Brush, with its full bristles, is perfect for creating ultra-lush volume and ‘push-up’ effect on lashes; and the Micro Brush has an ultra-fine 2mm width that allows you to precisely brush and coat even the tiniest lashes, especially for hard-to-reach corners and lower lashes.

Maybelline New York BIG EYES MASCARA is available in Black and retails at RM45.90 each

“Get the Party Started with Maybelline” Contest

If you’ve always dreamed of becoming the ‘it’ girl, now’s your opportunity to shine! From 10 November onwards, take part in the “Get the Party Started with Maybelline” contest and stand to win an all-expenses paid makeup party of your dreams! The mechanics are as follows: 

1. Purchase RM50 worth of any Maybelline New York products
2. Take a ‘we-fie’ photo with five of your girlfriends; and upload it on the maybellinesimplyfab Facebook page. Remember to tag everyone, including Maybelline!
3. Finish off with a creative caption to describe your dream party.
4. E-mail the photo and proof of purchase to Maybelline at [email protected]
5. The 3 most creative entries will win the makeup party of their dreams, and the winners will play host to their five tagged girlfriends at the party of a lifetime, with all costs and expenses fully-sponsored by Maybelline!

‘Take The Party to Watsons’ Contest

From 22 December to 3 January 2015, you can also join Maybelline as they ‘Take The Party to Watsons’. There will be a special booth set up at selected Watsons stores, where expert makeup artists will give free makeovers and advice to women who want to achieve the ‘Big Eyes’ look effortlessly with Maybelline. If you are a Watsons VIP card member, you will stand a chance to double your prize and even win an exclusive Kate Spade bag when you join the contest.