Are you ready to Plant A Seed, to Grow A Forest? Join Botaneco Garden as the nature-inspired personal care brand raises funds to plant Malaysian rainforest trees at selected locations within the Dewan Bandaraya Kuala Lumpur (DBKL) managed Taman Antarabangsa Bukit Jalil.
Throughout August 2019, one percent of all Botaneco Garden Product Sales from Guardian stores nationwide will be channelled to planting Malaysian rainforest trees with wide canopies to provide shade close to the main lake at Taman Antarabangsa Bukit Jalil.
This is the third consecutive ‘Plant A Tree, Grow A Forest’ annual environmental initiative by Botaneco Garden, a nature-inspired personal care line is made from an innovative and sophisticated blend of botanical ingredients and eco-certified oils with a free from specific harmful chemicals that is safer for users and for the environment. The brand includes various hair and body care lines for adults as well as a line for babies and toddlers. It is available, nationwide, exclusively at Guardian, and at the Guardian e-store. There are more than 400 Guardian outlets nationwide.
The brand has partnered with DBKL, to support the council’s Towards 70 by 30 drive, which is in line with the Kuala Lumpur Low Carbon Society Blueprint 2030 which targets to reduce the city’s emission intensity by 70% by 2030.
Increasing the number of trees planted is a step towards reducing emission intensity. Trees use the energy of sunlight, and through the process of photosynthesis they take carbon dioxide (CO2) from the air and water from the ground. In the process of converting it into wood they release oxygen into the air. In addition to the CO2 that trees capture, they also help soil capture significant amounts of carbon.
City parks helps to make nature more accessible to the public, and can help in promoting healthier and more active lifestyles. The Taman Antarabangsa Bukit Jalil is an ideal location for the Plant A Seed, Grow A Forest initiative as it is a popular recreational city park famed for its walking and jogging trails, lakes, themed international gardens including a dedicated area for people with disabilities, playgrounds and reflexology paths.
On weekends and during ‘wedding season’ it is thronged for bridal and nature photography. Families and animal lovers gather at the lakeside area to feed the fish and tortoises, while enjoying the scenery.
Funds collected via the Botaneco Garden Plant A Seed, Grow A Forest initiative will be channelled to plant selected Malaysian rainforest trees at the lakeside area to provide shade at the seating area to encourage people to stay longer to take in more of nature, while helping reduce carbon emission.
Botaneco Garden and DBKL are upping the engagement levels with the public for this campaign by crowdsourcing ideas on the Malaysian rainforest trees that will be planted at the site through the ‘Pick A Tree’ interaction on the Guardian Malaysia Facebook page, and the Botaneco Garden Instagram of mybotanecogarden.
The five shortlisted trees are Diospyros pilosanthera (Kayu Arang), Shorea roxburghii (Meranti temak nipis), Hydnocarpus spp. (Setumpol), Dryobalanops aromatica (Kapur) and Parashorea densiflora (Gerutu Pasir).
In conjunction with the 62nd Merdeka celebration, Botaneco Garden will be offering 62% off the second product purchase, at all Guardian stores and on the Guardian e-store. For more info, visit guardian.com.my.