After a leaked video of four iconic celebrities dressed in superhero costumes a week ago, fans began to speculate and wonder about the involvement between these celebrities and why they were appearing together. The unexpected leak caused Calpis, Malaysia’s favourite cultured milk drink to reveal that the celebrities are part of a new exciting campaign that had created a wild buzz of gossip within the local community.
Harith Iskander, the Laugh Factory’s Funniest Person in The World 2016, international artist, Yuna, actor and comedian, Zizan Razak and talented singer, Siti Nordiana were dressed uniformly in the leaked video which sparked curiosity amongst Malaysians. The video instantly went viral online and on social media causing many to speculate that these celebrities were working together for a new and upcoming movie. However, the real story differs.
True to its new tagline ‘Multiply the Goodness Within’, where Calpis helps to bring out the goodness within, the brand wanted to multiply the goodness this time by joining forces with Malaysia’s all-time favourite celebrities. In fact, the leaked video was part of a TV commercial for Calpis and reflects how good overcomes evil in the stomach, where the celebrities represent the goodness that Calpis brings to consumers.
Indeed, Calpis has been actively spreading goodness across the nation through its range of refreshing cultured milk drink, in original, mango and grape variants. Available in 350ml and 1L bottle sizes as well as 250ml tetra pack to provide a more satisfying volume for consumption, the smooth-tasting is not only delicious but contains plentiful of goodness that keep you radiating with happiness.
For more information on Calpis and the, visit www.etikaholdings.com.