In conjunction with the Pink Ribbon October month, XIXILI hosted its 10th annual XIXILI Love My Life Breast Cancer Awareness Campaign at 1 Utama Shopping Centre from 21-25 October 2015. The event was a great success thanks to the participation and contribution of over 7000 shoppers throughout the 5 days. Over RM20,000 was raised, which RM8000 was fundraised from XIXILI Love My Life on ground activities, XIXILI’s Pink Tagged Bra October Promotion and Number76 October Gift Card Sales. All proceeds will go to the event’s NGO partner, Breast Cancer Welfare Association (BCWA).

The pink ribbon is the international symbol for breast cancer awareness, and every October, health campaigns and drives are held globally to raise awareness for early detection, empower survivors and to provide moral support for women with breast cancer. Breast cancer is the most common cancer among women globally. 

PINK WALK FEATURING CANCER WARRIORS & SUPPORTERS

Gorgeous breast cancer survivors took to the stage rocking apparel by Mag Lifestyle, makeup by Shu Uemura and hair styles by Number76. Each warrior bravely modeled for the first time as they paraded in front of a crowd of hundreds and shared their beautiful stories on battling the disease whilst spreading the message that there is life beyond breast cancer.