Hundreds of Carlsberg’s Probably The Best Brewery Tour contest winners, their friends as well as key stakeholders of Carlsberg Malaysia enjoyed a unique exBEERience at the brewery. They got to see, hear, touch, smell and taste for themselves what actually comes from beer at Probably The Best Lounge and Probably The Best Brewhouse in Shah Alam. Held over the last four months leading to Carlsberg’s 170th birthday on 10 November 2017, the brewer hosted many VIP brewery tours as part of the anniversary celebration in Danish-style for approximately 1,800 consumers, 100 key customers, 90 shareholders, 300 members of the press and 500 employees. It was Probably The Best Birthday celebration ever!

Birthday party props and Danish flags were decked up at Probably The Best Lounge as the brewer celebrated Carlsberg’s 170 years-young with employees over a special luncheon cum town hall. In the evening, key customers embarked on a VIP exBEERience brewery tour. Highlight of both parties was truly memorable when everyone sang a birthday song for Carlsberg before blowing off 170 candles on Probably The Longest Danish Birthday Cake. Besides enjoying the beer-infused dishes, an array of Danish pastries, entertaining live band performance and beer-games, guests had great fun and conversations with Probably the Best Beer in the World – Carlsberg and Probably the Smoothest Beer in the World – Carlsberg Smooth Draught in their hands.

At Probably The Best Brew House, guests went behind-the-scenes of the brewing process as Piotr Zajac, Master Brewer cum Supply Chain Director of Carlsberg Malaysia, showcased the natural quality ingredients used to make a Carlsberg – malt/grains, hops, yeast and water. At the sensory room, consumers tasted beer liquids with and without hop leaf, with and without inclusion of yeast as well as purified beer.

Consumers expectation necessitates the very best natural quality ingredients. Carlsberg’s art of brewing has been developed and perfected over the last 170 years. At the brew house, all guests had a chance to sneak-a-peek at four massive tanks, namely mash kettle, mash filter, wort kettle and whirlpool. They were then chauffeured in style to the Visitor’s Gallery where they witnessed thousands of bottles and cans running on the packaging lines at the production facilities.

For more information, visit www.probablythebest.com.my.