Carlsberg Launches Brooklyn Brewery’s First Southeast Asian Flagship Outlet in Resorts World Genting!

30 NOVEMBER 2018

CARLSBERG LAUNCHES BROOKLYN BREWERY’S FIRST SOUTHEAST ASIAN FLAGSHIP OUTLET IN RESORTS WORLD GENTING!

Carlsberg Launches Brooklyn Brewery’s First Southeast Asian Flagship Outlet in Resorts World Genting

Carlsberg Malaysia has given craft beer lovers another reason to rejoice with the launch of Brooklyn Lager and Brooklyn East IPA draught beers at the peak of Malaysia’s most popular highland destination, Resorts World Genting.

Located at the heart of High Line Rooftop Market in SkyAvenue, one of the latest dining attractions at Resorts World Genting, The Brooklyn Bar lays claim to fame as the first Brooklyn flagship outlet in Southeast Asia and is one of a handful of Carlsberg outlets in Malaysia offering the incomparable taste of exquisitely crafted brews from Brooklyn Brewery straight from the tap.

Carlsberg Launches Brooklyn Brewery’s First Southeast Asian Flagship Outlet in Resorts World Genting

This marks the latest partnership between Carlsberg Malaysia and Brooklyn Brewery – New York City’s award-winning craft beer brewhouse – to offer draft versions of their signature craft brews to local beer connoisseurs.

The award-winning Brooklyn Lager, at 5.2% ABV, is amber-gold in colour and displays a firm malt centre supported by a refreshing bitterness and floral hop aroma. The aromatic qualities of the beer are enhanced by “dry-hopping”, the centuries-old practice of steeping beer with fresh hops as it undergoes a long, cold maturation after fermentation. The result is a wonderfully flavourful beer – smooth, refreshing and very versatile with food – deserving its 2018 World Beer Cup Gold Medal.

Carlsberg Launches Brooklyn Brewery’s First Southeast Asian Flagship Outlet in Resorts World Genting

On the other hand, Brooklyn East IPA is a clean, drinkable pale ale at 6.9% ABV that offers a bold balance, with a bright piney aroma, and the taste of stone fruits yet a firm bitterness from IPA's ancestral British home. The lychee nose and crisp, bitter hop finish go surprisingly well with the spicy Asian dishes that Malaysians love.

Building on the complex yet balanced tasting notes of Brooklyn Brewery’s craft brews, guests at the launch were feted with mouth-watering food pairings from the chefs at High Line Rooftop Market, demonstrating the ability of the two beers to complement perfectly with a wide variety of dishes with bold and savoury flavours such as fresh oysters, gourmet burgers, traditional Chinese street food, steaks, and even nasi lemak with a lobster meat twist.

Carlsberg Launches Brooklyn Brewery’s First Southeast Asian Flagship Outlet in Resorts World Genting

Brooklyn Brewery is the no. 1 American craft beer exporter and is available in more than 30 countries. It has received numerous accolades and awards for its brews, including the 2018 Beer World Cup Gold Medal for Brooklyn Lager. Carlsberg Malaysia’s distribution marks the seventh strategic partnership between the Carlsberg Group and Brooklyn Brewery after Sweden, Norway, London, Hong Kong, Lithuania, and Singapore.

To find out more about Brooklyn Lager and Brooklyn East IPA, visit Carlsberg Malaysia’s dynamic portfolio of brands on www.carlsbergmalaysia.com.my or www.facebook.com/CarlsbergMalaysia.


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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