It’s every girl’s dream come true at the Estée Lauder #beautyplayground. The first in the world concept store in Sunway Pyramid is a mix of fun, refreshing and exciting offerings with a dedicated ‘Dream Team’ beauty specialists all ready to bring beauty to the next level. Surrounded by elements of current ‘it’ girl and face of Estée Lauder – Kendall Jenner, the #beautyplayground promises only the latest of the season.

The store was launched on 26th November by Paul Slavin, Managing Director of Estée Lauder Malaysia Sdn. Bhd. Jessy Kim, Senior Director, Sales & Brand Development for Estee Lauder Asia Pacific and Katrina Liew, Brand General Manager of Estée Lauder Malaysia. It was unveiled fashionably followed by a tour around the store and a Kendall Jenner inspired makeup demonstration by Leo Wong, Estée Lauder Global Makeup Artist.

Ladies who step into the #beautyplayground will be taken through a transformational journey at six play areas. The first stop – ‘Glow On’. Here, one will be able to speak to well-trained beauty specialists from the ‘Dream Team’ to discover personalized secrets to having great skin and the perfect canvas before moving on to make up at ‘Glam Up’. Here, ladies will be able to have fun with endless possibilities using colors to create looks that are uniquely them.

They can then move on to ‘Get Polished’ to complete their look by checking out nail art inspirations and playing with Estée Lauder nail colors and finishing up with lip colors. At ‘Mix & Mingle’, they can also try on some of the latest fragrances on the fragrance wall or check out the ‘gift guide’ for cool gifting ideas while there.

All made up and set to go, they can then stop at ‘Strike a Pose’ to take a selfie against a digital photo wall to show off their brand new look of the day. What’s special about the digital photo wall is that one can select their preferred background from a selection based on one’s mood or style for the day.

It does not end there. It is really a never ending journey of play at the #beautyplayground. At ‘Chill with Kendall Jenner’, girlfriends can also check out Kendall Jenner’s latest looks together with provided Ipads and find out what her favourite products are online to inspire more new looks. On top of that, there will be themed makeup demonstrations every weekend led by the ‘Dream Team’ to further inspire.

The journey can continue even after the store is closed. The Estee Lauder ecommerce site is available all day every day at www.esteelauder.com.my. The site also has various exciting promotions and exclusive stories on Kendall Jenner on its editorial platform, The Estee Edit. Beauty has never been easier so come and play at the Estee Lauder #beautyplayground and www.esteelauder.com.my.