As the style mavens among us are well aware, the preference for curls has experienced a revival in recent years with many women worldwide now opting for voluminous, tousled looks, over super straight and sleek hairstyles, for a night out with friends, while attending formal events or even when going to work or classes. However, women often find it difficult to recreate the styles they get in salons and tend to find at-home styling tools tedious to use, besides worrying that they could be unknowingly damaging their hair.

Philips Malaysia today introduced its latest innovative hair styling tool, designed to enable women to achieve salon-style curls without stepping out of the house, or even when on the go. The Philips StyleCare Prestige Auto Curler comes with breakthrough technology for hair curling that not only produces the ultimate curl but also is safe and non-damaging to hair.

Getting the Ultimate DIY Curl

The Philips StyleCare Prestige Auto Curler possesses a number of unique features such as a longer curling barrel, two smart curling guards and an open vertical design. Combined, these features make perfect, lustrous curls an effortless reality.

Increased curling surface

The new Philips StyleCare Prestige Auto Curler features a longer barrel with 113% more curling surface then previous devices. This enables women to style twice as much hair in one go, helping them create their perfectly curled style quickly and easily, making time consuming curls a thing of the past.

Innovative open design

The innovative new open design of the Philips StyleCare Prestige Auto Curler has been shaped vertically, so that it follows the natural flow of long hair. This means there is less chance of the hair becoming trapped in the device, enabling women to style confidently and effortlessly, while knowing that the health of their hair is being protected.

Smart Curling Guards

The Philips StyleCare Prestige Auto Curler also features two smart curling guards. These ensure that the section of hair being styled is perfectly wrapped around the curling barrel of the device, therefore creating perfectly uniform curls.

Pricing and availability

The Philips StyleCare Prestige Auto Curler is priced at RM629 and is available at the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at Philips Experience Stores in Menara Axis, Petaling Jaya and in Penang; at retail partners and distributor stores nationwide, and online via the Philips Online Shop at  http://www.shop.philips.com.my/

For further information, visit http://philips.com.my.