Estée Lauder announces the launch of its new digital flagship - esteelauder.com.my – an intuitive site that combines a bold new design with innovative technology to build an interactive beauty community, allowing women to easily have an ongoing personalized experience, and seamlessly linking the worlds of commerce, content and service. 

With an aspirational, fashion-forward design, the site aims to more deeply engage women in the brand’s ethos and beauty conversation with enhanced product commerce pages, inspiring and shoppable editorial content and social media feeds, customized product recommendations and multi-media ratings and reviews.

The site delivers on Estée Lauder's legacy of luxury, innovation and superior customer service that have long been hallmarks of the brand's approach to beauty in store. "This is much more than a new site, it's a digital flagship that leverages luxury, creativity and technology to communicate with women and inspire them to connect with their own beauty and Estée Lauder in a whole new way," said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. "We are a brand founded by a woman for women and we are taking this opportunity to personally invite women to become part of the Estée Lauder brand, to join our digital beauty community, engage with us on an ongoing basis, and customize their beauty experience.”

The new esteelauder.com.my will be the focal point of the brand’s omnichannel experience, giving women a reason to interact with the brand more often – online, in social media and in store – building long-term relationships through personalized service and frequently updated content. The site is intended to drive loyalty, as the more a woman visits esteelauder.com.my and engages with the brand, the more involved she will be in the site’s beauty community, and the more individualized her beauty experience will become each time she visits.

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