Guardian Health and Beauty Sdn Bhd (Guardian) today introduced its BYOB2 (Bring Your Orange Bag) orange bag exclusively for its customers in conjunction with Environment Day 2016. Designed by Marie Sydonie, a former French catwalk model and more recently of Sydonie Apparel fame, the re-usable orange bag will be available at all Guardian stores from 29 October to 31 December 2016.

Shoppers at Guardian stores nationwide are entitled to one orange bag free-of-charge with purchases of RM120 and above in a single receipt for CIMB Cardholders only. For Non- CIMB card holders, the bag is free with purchases of RM180 and above in a single receipt.

Guardian first launched its BYOB initiative last year with a series of three specially-designed reusable bags. Signifying the three key aspects that best represent Guardian’s values, the orange bags were aptly named Trust, Passion and Inspiration respectively.

Guardian’s BYOB2 campaign launch was held at the Sunway Pyramid mall. During the event Sydonie took to the stage to explain the inspiration behind the 2016 edition of the orange bag; and EcoKnights Programme Director, Fadly Bakhtiar, provided insights on the NGOs ‘From Garbage to Garden’ programme.