Cup your hand over your nose and mouth and gently breath out, then sniff. Do you catch a whiff of bad breath?

You are not alone as a recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously.

However most of us do not talk about bad breath choosing to isolate ourselves from others, or keep away from those with bad breath instead.

This is why Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide is working with Limkokwing University of Creative Technology on a creative youth empowerment campaign, Fresh Breath for Malaysia, in conjunction with the introduction of Guardian’s new mouthwash range.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten students across two categories.

To kick-off the campaign more than 200 students from Limkokwing University took a brief on Guardian Malaysia, the Fresh Mouth 6 Action mouth wash range and oral care challenges in Malaysia from representatives from Guardian Malaysia, helping them gain useful industry experience.

They will submit their entries by September 13, 2018. Shortlisted finalists will share the rationale for their work before more than 500 of their peers before online voting begins, and the winners are determined.

Shortlisted entries will be uploaded to the Guardian Malaysia and Limkokwing Facebook fanpages for online voting in late September 2018. 

The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.