Gucci Première Launches Eau De Toilette

18 AUGUST 2014

GUCCI PREMIèRE LAUNCHES EAU DE TOILETTE

Blake Lively

Gucci EDT

Gucci Première Eau de Toilette is a lighter, brighter, more delicate incarnation of its memorable signature scent of Eau de Parfum. GUCCI Première Eau de Toilette rewards those champagne moments of everyday achievement and makes them resonate and last. The fresh, sparkling fragrance combines presence and sensual femininity to endow the wearer with an unfading radiance.

Packaging

Similarly to the Gucci Première Eau de Parfum, the bottle and packaging incorporates details such as medal charm around the neck of the elegant flacon, entwined with the House’s iconic horsebit, a cap bearing the distinctive signature: “Gucci Première”, a box featuring a gilt rendition of the brand’s coveted interlocking GG Diamante pattern which has become one of the world’s most recognised design motifs, as well as the script signature of founder Guccio Gucci, and the House’s signature web stripe. However, in keeping with the unique character of the Eau de Toilette, the glamour has been re-imagined. As with the juice inside, the colour of the box is a muted gold, rather than a strong dazzling hue.

Scent

While adhering absolutely to the beautiful fragrance silhouette of the original Eau de Parfum, Gucci Première Eau de Toilette has a new bold brightness – radiant flowers and sparkling citrus notes bring a new lightness to the fragrance. The initial bloom triggers a luminous elegance and effervescence, the orange blossom and the light citrus oils combine to give you a sensation that suggests the pouring of a cold bottle of vintage champagne into a tall, elegant glass. The elegant sparkle of the top notes slowly yields to the radiant white flowers at the heart of the fragrance of freesia, jasmine and soft Bulgarian rose. As the fragrances dries on skin, the subtle but tenacious warmth of leather, patchouli and musky notes complete the fragrance’s captivating charisma.

Price

Gucci Première Eau de Toilette 30ML RM 240

Gucci Première Eau de Toilette 50ML RM 291

Gucci Première Eau de Toilette 75ML RM 407


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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