Watsons Malaysia kick started the New Year with a bang when it launched its Chinese New Year campaign. The #happybeautifulyear campaign launch was spearheaded by the Chinese New Year music video featuring the original song ‘Happy Beautiful Year’ with cameo appearances by more than 20 local and international celebrities.
And to further amplify the music video and campaign, Happy Polla from Thailand was also given a cameo role in the music video. Happy Polla who has more than 1.5 million followers on social media has a big fan base in Malaysia and ideally a perfect fit to be part of this music video.
To further engage Watsons VIP members, Watsons #happybeautifulyear campaign also brings a wholesome celebration by offering RM1,888,888 worth of prizes for the Dip and Win where VIP members spend more than RM80 in a single receipt stand a chance to dip in the happiness box and grab a prize.
Other promotions in conjunction with #happybeautifulyear campaign includes:
For more information on Watsons Chinese New Year campaign and promotion, visit www.watsons.com.my/cny2017