In his keynote speech, DJ Koh, President of Samsung Electronics’ Mobile Communications Business explains how the Galaxy S8 is a gateway to a rich mobile life that takes you beyond the boundaries of today’s experiences and unlocks the full potential of your imagination.

At long last, the anticipation of what is said to be the dawn of a new era of mobile phones culminated in the majestic reveal of the great Samsung Galaxy S8 and S8+ where Samsung Electronics offered a glimpse into a world unconfined by boxes and barriers. The company’s newest flagship Galaxy S Series was showcased the David Geffen Hall, Lincoln Center in New York, in addition to a satellite event in London on March 29, 2017. While thousands packed the halls of the Lincoln Centre, millions around the globe got onto their mobile devices to stream the live action all the way from New York. For those of you who missed out, here are the highlights of the Unpacked 2017.

“It marks a new era in smartphone design… the perfect balance of form and function, art and science, design and technology,” Justin Denison, Senior Vice President of Product Strategy at Samsung Electronics America, said of the Galaxy S8’s Infinity Display.

Sriram Thodla, Senior Director of Intelligence & IoT at Samsung Electronics America, explains that with a suite of new services, including the new Bixby interface and Samsung Connect, the Galaxy S8 is “a universal remote for your life.”

Jonathan Wong, Director of Product Marketing at Mobile B2B, Samsung Electronics America, gives the audience a live demonstration of DeX, Samsung’s new productivity tool that lets users power a desktop experience from their phone.

Suzanne De Silva, Principal Product Manager at Samsung Electronics America, demonstrates how the Galaxy S8 “empowers you to do incredible things” through the introduction of new versions of the Gear 360 and Gear VR. Event attendees were first users of the new Gear 360 as each received their very own device to record the unique moment at Galaxy Unpacked 2017.

In the Experience Zone, event attendees get hands-on with the Galaxy S8, the newest addition to Samsung’s Galaxy line-up, as well as its new services and accessories.

For the Malaysian market, Lee Jui Siang, Vice President, IT & Mobile Business Unit of Samsung Malaysia Electronics announced that the Galaxy S8 and S8+ will open for pre-orders from 11th to 13th April 2017. Samsung Malaysia Electronics will reveal more details closer to the date.

360° capture of Galaxy S8 digital billboards taking over New York’s Times Square, taken with the Gear 360. For a 360 view, check out Samsung Mobile Malaysia’s Facebook page.