honor, the leading mobile device e-brand, officially launched the honor Play today, adding another innovative model to the brand’s smartphone series. This time, the honor Play was designed specifically to satisfy every casual and hardcore mobile gamers’ needs, by delivering an optimum, high-end performance at the shocking price point of RM1,249.

The launch took place in Sunway Pyramid, where the honor Play Fair, one of the most anticipated gaming events, was organized in conjunction with the introduction of the latest gaming smartphone. honor Fans and event-goers were pleasantly surprised with special guest appearances by E-sports professionals and popular figures in the gaming industry, as they shared their thoughts on mobile gaming through an engaging gaming dialogue session.

During the launch, honor Malaysia also announced an exciting partnership with PUBG MOBILE, one of the most popular mobile games in the world. The two brands have been rapidly rising in their respective industries, and they will be working together to bring fans of both honor Play and PUBG MOBILE, as well as all game fanatics alike more exciting partnership activities in the future.

With the GPU Turbo technology and the powerful Kirin 970 flagship chipset, the honor Play dramatically increases graphics processing, providing a smoother, faster gaming experience. The GPU Turbo is a groundbreaking graphic-processing technology for an unprecedented mobile gaming experience. It is an integrated hardware-software graphics processing acceleration technology that reconstructs the traditional graphics processing framework at the lower layer system, greatly improving the efficiency of GPU graphics processing and user gaming experience.

honor has achieved a key technological breakthrough with the GPU Turbo, improving graphics processing efficiency by 60% and reducing SoC (System on Chip) energy consumption by 30%, setting new records in smartphone performance and energy consumption balance.

In addition to its competitive internal software and hardware, the honor Play is a “Game On” device that gives you the edge to win. Its large 6.3” FullView Display, enormous battery life and other beneficial functions make this a phenomenally fun entertainment device for all users.

This crazy fast gaming device is AI-enabled for total immersion. The 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration that has been smartly driven by the AI capability, customized for the most popular games and matched to gameplay modes and scenarios, to deliver the truly immersive mobile gaming experience to gamers.

The gaming element might be an attractive selling point on itself for the honor Play, but it does not stop there. The honor Play has many more exciting features that are suitable for anyone looking for value in the mid-range market.

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