Heat it, Twist it, Stretch it.. For the damage? You need a 3 Minute Miracle.
Posted by Pantene Malaysia on Wednesday, September 30, 2015
How about smoothening 3 months of damage in just 3 minutes? Here’s all you need to know about the new miracle beauty must-have that will be changing the game for conditioners…
How it Works – Smoothness
Damaged hair is one that has lost its protective layer and thus feels rough. To achieve “hair that feels smooth, silky and detangled”, the new formula has an improved cationic polymer (BTMAC: Behenyl Trimethyl Ammonium Chloride). BTMAC is a dual-function molecule that neutralizes negatively charged damaged sites; one end attaches to the hair, while the other forms a protective shield. Working alongside Pantene Pro-V Complex, ‘wet conditioning ingredients’ such as the cationic polymer BTMAC attach to the hair surface while it is still wet, forming a thin film that lubricates the surface. This reduces the friction between individual hair fibres, resulting in easier rinsing and reduced tangling, as well as between hair fibers and a comb/brush, making combing and detangling a breeze!
When compared against Pantene’s regular conditioner, the 3 Minute Miracle Conditioner not only leaves strong results but delivers superior smoothening performance. Pantene has conducted vigorous tests on this and results have shown that the 3 Minute Miracle Conditioner used alongside Pantene shampoo unveils a miraculously higher level of shine, than when shampoo is used alone (97% vs. 70+%). The result is smoother, shinier and more manageable hair!
How It Works – Softness
With up to 80% more of the key conditioning ingredient vs. Pantene’s regular/base conditioner, Pantene 3MM contains the highest ever level of new generation advanced Terminal Amino-Silicones (TAS), this translates to a higher deposition of repairing ingredients in areas of physical damage, as well as improved protection through a more uniform deposition of the protective layer on the hair surface.
With maximum performance reached as the hair dries, TAS works to flatten and smoothen the cuticle cells on the hair surface, protecting hair against damage and moisture loss from further styling and combing. As dry and damaged hair is more brittle and rigid, the Pantene 3 Minute Miracle maintains hair’s optimal water content levels to ensure the “touchable soft feeling” you should expect your conditioner to provide.
How It Works – Better Damage Protection in just 3 minutes!
Hair has a significant level of improvement on the outside (strength and shine) when internal damages are kept to a minimum. Combining Pantene Pro-V Complex, improved cationic polymer BTMAC and the highest ever levels of TAS, manageability or “no frizz please” is attainable. Key ingredients work together to:
Protect the moisture balance of hair (as dry hair develops more static)
Neutralize negative charge on the hair surface generated by the amino acids the hair is comprised of, and which is also created by hair damage
See the improvement from the first time you try it. Stronger, shinier hair inside out in just 3 minutes!