The Tourism Authority of Thailand (TAT) is pleased to announce the tremendous success of its first “unbranding” viral video marketing, which has attracted over one million views within three days after it was released via YouTube on 18 November. 

The ‘I Hate Thailand’ video is a romantic-comedy short film about a tourist named ‘James’ who planned to visit Thailand for a week. James later lost his bag along with his valuable belongings. 

James got rescued by a local girl and later recovered his possessions through the help of other villagers. The film concluded with James saying that he was wrong when he said he hated Thailand when he did not know the country well enough. He ended up staying two years in Thailand. 

Click to watch the video before your comments. 

Mr. Thawatchai Arunyik, the Governor of TAT said, “This video is intended for both domestic and international tourists. For the domestic market, the intention is to remind and educate the Thai people to always be a good host and not to take advantage of tourists, but to offer help to tourists when they need it. For the international market, we would like to convey that beyond the beauty of the Thai beaches – one of the main tourist attractions – Thai people are very kind and ready to be a good host to all tourists.” 

Source: TATNews.org