Silicone is a common ingredient in most shampoos because it gives off a smooth and less frizzy finish. That said, most consumers are not aware of its hazards towards hair. Increased usage of silicone leads to the substance coating around the outer layer of hair follicles, causing hair to collapse and be heavy, thus giving the appearance of unhealthy and damaged hair in the long run.

Repeated usage of products that contain silicone can cause hair follicles to clog, resulting in difficulties to thoroughly cleanse the scalp. Silicones are chemical compounds that are insoluble in water, causing uncomfortable itchiness from eventual scalp buildup. Additionally, silicone can also cause hair hypoxia, a condition that severely affects hair growth and can cause long-term hair loss. 

Understanding the importance of having the right hair care range to give hair the treatment it deserves, Japanese professional hair care brand, MoltoBene, is proud to introduce the Bené Premium Bluria and Bené Premium Rougeria range which is formulated to be enzyme-rich and non-silicone through the use of the best natural ingredients.

The Bené Premium Bluria range brings back refreshing lightness to the hair through the purifying power of green enzymes found in kiwis, green papayas and avocado. Additionally, the 30 minerals and salt from the Dead Sea leave hair strong and supple and the conditioning power of the mineral-rich green clay and Dead Sea mud will provide complete scalp care, leaving the scalp nourished and cleansed from grease and impurities. To top it off, enjoy the refreshing fragrance of the Bluria Rose which boasts top fresh and fruity notes, a delicate floral middle note and a musky base note to help bring out the natural elegance and brightness in all women.  Ultimately, the Bené Premium Bluria range will restore damaged hair back to health by providing the scalp with the right cleansing treatment it deserves as impurities are stripped away and nutrients are once again restored with the help of rich enzymes.

Bené Premium Bluria Delicious Spa range comes with Shampoo (530ml), Treatment (530ml), Hair Mask (210g), and Night Care Milk (115ml).

The Bené Premium Rougeria range is focused on providing intensive moisture to rejuvenate damaged hair with the conditioning power of red enzymes and strong antioxidants found in apple juice extract, tomato juice and carrot extract. Rich in carotene, these enzymes help to protect against environmental stress factors and daily wear and tear. Additionally, the hydrating power of the infusion of very rare Bulgarian Damask rose honey and manuka honey will moisturize hair deeply, leaving tresses bouncy and shining with health. Healing properties of natural organic oils, including argan oil from Morocco and highly moisturizing oils from apricots, jojoba, and keratin infusions are present in the Bené Premium Rougeria range to repair even the most frazzled hair.  Have hair smelling like the intoxicating scent of the Rougeria Rose, which is a combination of fruity, floral and rose notes, perfect for bright and cheerful women on the go. With the Bené Premium Rougeria range, hair is eventually restored to silky and healthy tresses through the conditioning and regenerative influence of red enzymes. 

Bené Premium Rougeria Delicious Repair range comes with Shampoo (530ml), Treatment (530ml), Hair Mask (210g), and Hair Oil (40ml).

All products retail at RM43.90 each and are made exclusively available in selected Watsons outlets nationwide. For more info, visit Bluria website or Rougeria website.