Determination wins a race. Joy makes history. Johnnie Walker, the most widely distributed blended Scotch Whisky in the world, has rolled out the Joy Will Take You Further campaign – its biggest campaign in the brand’s history. Together with Malaysia’s street artist extraordinaire, Kenji Chai and thrill-seeking photographer, Keow Wee Loong, they will be the first to team up with Johnnie Walker in the local scene to shed light on its new philosophy through a series of inspiring joy stories.

Joy Will Take You Further is an evolution of the brand’s famous ‘Keep Walking’ campaign which advocates the need to add joy in the pursuit for personal progress. Based on new insights into how progress is viewed by consumers today, it brings to life the concept that joy can be a catalyst to the progress they seek. The new campaign aims to generate a positive culture shift by promoting the idea that finding joy in the journey is part of the recipe for success.

In conjunction with the Joy Will Take You Further campaign launch, Johnnie Walker also introduced its Johnnie Walker Highball offering, in partnership with SodaXpress - Malaysia’s 1st Sparkling Water Maker. Available at selected bars and bistros across Malaysia, Johnnie Walker Highball pairs the rich, complex and incredibly well-balanced flavour of Johnnie Walker Black Label with crisp, fizzy sparkling water. It also comes with the choice of apple, peach or mint syrup to be added into the mixture for a sweeter palate, finished with a few ice cubes.

The Joy Will Take You Further campaign, which has activated simultaneously in more than 50 countries, also features stars from the world of sports and entertainment such as Formula One World Champion and McLaren Honda driver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand’s view of how happiness in life is a fuel for success.

For more information on this campaign, stay tuned to Johnnie Walker’s Facebook page at https://www.facebook.com/JohnnieWalkerMalaysia.