LACOSTE celebrates its tennis heritage and reinvents tradition with a limited edition of the EAU DE LACOSTE L.12.12 Blanc fragrance for men, inspired by the iconic white L.12.12 polo shirt.

[Scent] A woody, floral creation, it opens with a fresh and herbal blend of grapefruit, rosemary, cardamom and cedar leaf. Clean and aromatic, these notes blend with a masculine, floral heart accord containing tuberose, ylang ylang and olibanum. Base notes of cedarwood and georgywood merge with fresh notes of vetiver to create a scent that is classic and chic.

[Packaging] The bottle mirrors the elegant simplicity and shape of the LACOSTE L.12.12 polo shirt, with a textured piqué panel running down the side of the flacon. The packaging draws on LACOSTE’s renowned tennis heritage, with neon yellow accents that are reminiscent of the traditional yellow tennis ball. LACOSTE gives the crocodile a new modern twist by transforming it into neon yellow, putting a flash of colour at the heart of the flacon, with the ‘L.12.12’ text seen across the flacon and the outer pack.

[Limited Edition Polo Shirt] The polo shirt created a sensation when it first appeared in 1933 and has since been reprised many times since in a variety of colours. To coincide with the launch of EAU DE LACOSTE L.12.12 Limited Edition, LACOSTE released a limited edition polo shirt featuring a stripe on the collar in the same neon yellow tennis ball-inspired hue as the detail on the fragrance.

The fragrance is available at leading departmental stores and perfumeries from July 2014 at RM262 (100ml).

About Author JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon. Stalk this wacky fair Asian girl at www.jqtalks.com, Instagram and Twitter (@jqleejq)