The Laneige Beauty Road has made its way to Malaysia for the second time after its debut in 2015, bringing along more than just K-beauty trends but also more excitement with the appearance of the popular Korean celebrity, Lee Sung-Kyung and the introduction of the new Laneige Water Bank.

Held at the Centre Court of the Mid Valley Megamall, the Beauty Road is fun-filled with free giveaways, games, contest, cute water droplet mascots and a K-beauty experience area where one can learn everything one needs to know about K-beauty. The upgraded Water Bank Gel Cream and Water Bank Moisture Cream were also launched officially at the Laneige Beauty Road.

The Water Bank has been Laneige’s bestselling hydration series and this year, Laneige has upgraded its Water Bank with the infusion of Hydro Ion Mineral Water and Moisturizing Biogene Technology. With the new reformulation, the Water Bank creams are able to offer 360 moisturizing care, leaving the skin feeling plumped and well-moisturised with a proven 24-hour moisturizing effect. Sold at only RM150 a jar, customers are also eligible to purchase the Water Bank Limited Edition Water Bottle at only RM10 of which 100% of the proceeds from the sale of the water bottle will be donated to the Waterful Sharing Campaign fund. Funds collected will be used to purchase two water filtration systems for Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak.

For more information, visit facebook.com/laneigemalaysia