Laneige teamed up with pushBUTTON to present their consumers with a limited-edition type make-up line, while hoping that this breath of fresh air will excite and draw consumers to the importance of harmonizing both fashion and beauty.
The LEO-PUPPY Collection will feature 3 of Laneige’s beauty products namely the Leo-Puppy Serum Intense Lipstick, Leo-Puppy BB Cushion SPF50+PA+++ and Leo Puppy Eye Shadow. These products will be redesigned in LEO-PUPPY leopard prints to embody this special ‘Laneige meets Fashion’ collaboration.
Leo-Puppy Serum Intense Lipstick (RM70)
Leo-Puppy Serum Intense Lipstick will feature 4 new shades in this new collection. They are Push Pink, Dressy Coral, Button Orchid and Retro Plum. The benefits of the Serum Intense Lipstick include the presence of 3 types of moisture sealing formula containing 35% skin care ingredient that locks in lip moisture. Besides that it also contains a highly moist pure base Shine LED which expresses the pigment’s inherent colour beautifully. These two features provide consumers with a long-lasting lip wear while ensuring that lips remain moist throughout.
Leo-Puppy BB Cushion SPF50+ PA+++ (RM150)
Also featured in the LEO-PUPPY collection is the Leo-Puppy BB Cushion SPF50+PA+++. Infused with Laneige’s Melacrusher™ technology, the BB Cushion helps the skin recover its ability to self-decompose melanin for a brighter and fairer skin, free from blemishes. Aside from that, it contains natural mineral water which is vital for faster absorption into the skin. Thus, our skin experiences immediate hydration from the inside out.
Leo-Puppy Eye Shadow (RM90)
The last feature in the LEO-PUPPY collection is the Leo-Puppy Eye Shadow. The eye shadow will consist of 3 shades in a palette; beige, pink brown and hot pink designed in the LEO-PUPPY leopard print.
A collaboration clutch was also produced and fashioned in black and green LEO-PUPPY Prints. This ‘It-Clutch’ was designed to be convenient yet fashionable at the same time and it will only be awarded to customers who purchase products worth RM200 or more from the LEO-PUPPY collection.
LEO-PUPPY collection will be launched in August 2014. For more information, visit Laneige Malaysia website or Facebook page.
About Author JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon. Stalk this wacky fair Asian girl at www.jqtalks.com, Instagram and Twitter (@jqleejq)
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