Water-based cosmetic products are gaining popularity among consumers in their 20s-30s. This is due to consumers’ perception that oil may cause skin problems and irritate sensitive skin. Furthermore, using oil-based cosmetics product would require double cleansing to remove remaining oil residue completely. There are many types of water-based products and cleansers in the market, but which ones benefit your skin the most?

Enter the all new Vitamin Brightening Cleansing Water by Laneige, a low-irritant cleansing water infused with Vitamin C derivative to brighten and clean the skin while removing all traces of makeup.

Its water soluble surfactant effectively cleanses inside the pores by forming micelle when it meets makeup impurities, which are usually made up of oil. Unlike makeup-removing cleansing oils, the Vitamin Brightening Cleansing Water does not irritate even sensitive skin and does not leave the skin feeling sticky. In fact, this new Cleansing Water provides the user with a refreshing and revitalized sensation when cleansing.

The Vitamin Brightening Cleansing Water not only effectively removes makeup, but also contains many skin benefits. They are:

• Low Irritant Properties
• Moisture-Rich Water
• Brightening Properties
• Superberry Extract

The Vitamin Brightening Cleansing Water combines a refreshing citrus scent with a feminine and rich floral scent to allow the consumer to fully experience its vitamin complex formula.

The Vitamin Brightening Cleansing Water encourages the use of the specially designed Double Care Cleansing Cotton, which is a thin and soft embo-type cotton pad. This limits wastage of the cleansing water. Furthermore, the cotton pad allows you to experience a quick one-step cleansing.

The all-new Vitamin Brightening Cleansing Water, 300ml (RM90) and Double Care Cleansing Cotton (RM15) will be available at all Laneige boutiques and beauty counters starting July 2016.

For more information, visit www.laneige.com.my