LANEIGE, the leading South Korean cosmetics brand in Malaysia, has expanded its business operations to the East Coast of Peninsular Malaysia with the opening of its boutique in East Coast Mall. Measuring approximately 670 sq ft, this boutique features a K-beauty area, a retail wall, step-by-step makeup video tutorials and a dedicated wall for men products.

LANEIGE, which was established in Malaysia in 2006, has currently 25 counters nationwide, two boutiques and also product distribution through nine of Sephora’s outlets in the Klang Valley.

The brand is embarking on an aggressive expansion plan starting next year with more counters and boutiques opening by 2016 to strengthen its distribution network.

With a wider distribution channel, LANEIGE hopes to reach out to a wider target market, widening its reach to cover all parts of a Malaysia. With the opening of its boutique in the East Coast, LANEIGE has covered almost all parts of Malaysia with presence in the Northern region, Southern region as well as East Malaysia.

For more info, visit LANEIGE Malaysia Facebook page.