Lot 10 unveiled the exciting future of the iconic mall today to members of the media in an exclusive sneak peek into the new and upcoming incarnation of the green cornerstone landmark of Bukit Bintang. The preview showcased the comprehensive plans to transform the mall and the media representatives also had a taste of the new experiences offered, including the unveiling of Lot 10’s new mascot. To experience first-hand some of the changes, the members of the media were taken on an insightful tour around the mall, led by Joseph Yeoh, Vice President of YTL Land & Development and YTL Hotels & Properties.  

The rejuvenation of Lot 10 is anchored on four key drivers – Youthful, Fun, Creative and Connected. The mall’s new target audience are tech-savvy Youthful consumers – Generation Y, millennials and the young at heart – who are shaping the future of retail. Collaborating with tenants and event partners, Lot 10 aims to bring Fun back in a trendy, interactive environment that encourages play and entertainment. It embraces and celebrates everything Creative, offering platforms for events and activities that facilitate the talents of passionate individuals with free flowing and creative expressions – from art and design to music and dance. To stay Connected, the reimagined space will be an inclusive social space celebrating diversity and encouraging all to meet, gather and connect. To embody the four key drivers, Lot 10 also unveiled the refreshed Lot 10 logo in ten vibrant colours, accompanied by a brand new Lot 10 tagline – “MEET.PLAY.#LOVELOT10”. 

Extensive transformation works will continue upwards floor by floor, including the installation of new escalators, new lifts, redesigned car parks and new colourful signage to show the way on all floors. To reinforce the element of “Play”, new Play Walls with interactive activities for shoppers to have fun will be set up on every floor, such as a rock climbing wall on the sports floor. Another exciting addition to the Lot 10 facade that faces the upcoming MRT station on Jalan Bukit Bintang was also announced. A brand new entry point to the mall will be built with a set of new escalators leading from the street level to Level 1 shops, offering a shortcut for customers on the go and a strategic entrance to capture increased traffic when the new MRT station opens.

Meanwhile, Lot 10’s new-born mascot – a white 4-metre tall bear named Lottie, was also unveiled with much fanfare by Joseph in the presence of media friends right next to the newly revamped main entrance. Personifying the fun, playful and youthful energy of Lot 10, Lottie loves shopping, eating, playing games, hanging out with friends and taking selfies. Lottie will take on different looks at different times of the year; it is a definite top 10 Instagrammable moment at Lot 10 for everyone.

To promote creativity and encourage the public to contribute towards shaping the experience in the mall, Lot 10 plans to collaborate with arts and design schools such as Raffles College to creatively design spaces in the mall as well as exhibit creations and artworks by young designers. It also intends to serve as the space where youthful communities gather not just to socialise but also to further their shared passions. Seeking to establish this creative platform, the mall wants to connect with youthful consumers in fun and playful activities and events that allow them to sing, dance, paint, act, play, testbed ideas or even sell their own creations in pop-up stores. There will also be outdoor areas designated for buskers to showcase their talents. Lot 10 aims to be the hub for music, art, dance, busking, sports and young entrepreneur communities to grow.

To help shoppers further shape their own memorable experiences, the all-new Lot 10 Cheerleader Squad, comprising young and hip brand ambassadors, is always at hand to help visitors with anything they need – from directions to store promotions to the week’s best buys. Walking around with mobile devices, engaging shoppers on the go, the cheerleader’s ultimate goal is to cheer everyone up with personal touches – from handing out a balloon on a rainy day or a piece of chocolate on Valentine’s Day to taking selfies with shoppers and uploading them on the Lot 10 Facebook and Instagram platforms.

For customers to stay even more connected in a digital environment, Lot 10 also announced that free WiFi is available across all five floors and launched a new Lot 10 app which features user-friendly touchpoints for customers – from access to a mall directory to updates on the latest promotions and sales from tenants, all of which make for a better experience for shoppers. The application is currently available on the Android platform while the iOS version will soon be available.

Lot 10 began its 18-month transformation in June 2016 and is midway in its journey towards completing its fresh new look by the last quarter of 2017.