Consumer surveys reveal that 8 out of 10 consumers love SYSTEMA toothbrushes after their very first brush, and have switched over from their hard bristles toothbrushes to enjoy the benefits of the brand’s patented 0.02mm soft tapered bristles that cleans more gently yet thoroughly.

Inspired by its Japanese heritage of oral health and driven by its parent company Lion Corporation’s guiding principle of keeping 20 more of their own teeth even until the age of 80, SYSTEMA’s ‘Love At First Brush‘ mission is to help 1 million Malaysians in choosing a soft tapered bristles toothbrush for a good start to better oral care.

Celebrating consumers’ preference for the brand and its wide range of toothbrushes, was the theme at the launch of the Love At First Brush consumer campaign.  Present were deejays from some of the hottest radio stations in the nation namely Prem and Aishah Sinclair from MixFM, Abby Fana from SinarFM and Haniff Hamzah from ERA, all of whom have shared their Systema Love At First Brush experiences.

Deejay Prem from MixFM shared his SYSTEMA love story on overcoming the difficulties in cleaning plaque in hard-to-reach-areas in the mouth especially when he was wearing braces.

Prem said he loves SYSTEMA toothbrushes as it is 9x cleaner along the gum line, and cleans 40% better between his teeth.  He switched to Systema and taking care of his teeth has been much easier with less pain on his tender gums too.

It has been proven that soft tapered bristles such as those in SYSTEMA toothbrushes can penetrate the gum line and in-between teeth better, while being gentler on the gums. Studies have shown that SYSTEMA’s patented 0.02mm soft tapered bristles clean up to 40% better in-between teeth and 9x better along the gum line.

MixFM’s Aishah Sinclair began to experience bleeding gums while expecting her first child. Her vigorous brushing exacerbated the problem. Her dentist found that she had the beginning signs of receding gums, and recommended a toothbrush with softer bristles. Aishah has been using SYSTEMA for the past five years, and bleeding gums have become a thing of the past. SYSTEMA toothbrushes are three times gentler on her gums by reducing brushing pressure by 66%.

Meanwhile, Haniff Hamzah, a mainstay of ERA FM loves SYSTEMA’s 0.02mm tapered bristles that clean 40% better in-between.  An avowed foodie, food bits stuck between teeth has always been a bane and it used to take him a lot of efforts to remove the food bits until he discovered Systema, and has been a constant user since. 

Bubbly Sinar FM deejay, Abby Fana is “obsessed” with having clean teeth, as she always needs her teeth to feel clean.  Being away at work may not allow her the opportunity to floss easily but since she discovered SYSTEMA, she feels goods as she discovered the squeaky clean feeling.

“Too many of us suffer in silence from bleeding gums, and plaque build-up on teeth because we are uninformed.  We are calling you to pick up your very first Systema toothbrush and feel the difference that it can make. To help you choose the right Systema toothbrush, you just need to go to www.loveatfirstbrush.com.my microsite.  The microsite hosts an online toothbrush selection tool that has never been done in Malaysia before. Go ahead, and be among the one million Malaysians experiencing Love At First Brush,” Pn Nazura added.

The SYSTEMA ‘Love At First Brush’ consumer campaign kicked off with a road show in partnership with Watsons Malaysia, from June 6th to 12th, 2016.  Present to launch the campaign were Southern Lion Sdn Bhd Deputy Managing Director, Mr. Edward Liew and Watson’s Head of Marketing, Mr. Danny Hoh. 

Visitors to the seven-day road show received free oral checks by dentists using the intra-oral dental camera technology that proved to be an eye-opener as it allows individuals to see the condition of their teeth for themselves, and have better interaction with the dentists on their oral condition. At hand, there we also Systema product advisors giving advice on choosing the right Systema and the do’s and don’ts of proper oral care.

For more information, visit www.loveatfirstbrush.com.my