Girls and women need to address intimate feminine hygiene openly and in an environment where they feel safe to ask difficult questions and to seek advice as it is an essential part of their health and well-being.

Enter Orchid, the feminine wash range that combines the best of traditional herbs with dermatologically proven balanced pH through its #Malu?TakMalu! campaign that encourages young women to #BeYourself!

The brand has named trendsetting, straight-talking, actress and television presenter, Sazzy Falak as its brand ambassador to helm this feminine empowerment campaign.

Orchid Appoints Sazzy Falak As Brand Ambassador

Sazzy Falak was chosen as Orchid’s brand ambassador as she represents the dynamism, intelligence, capability and multi-faceted role of modern Malaysian women. A mother of twin daughters, a wife, award-winning actress, popular television host, fashion designer and entrepreneur, Sazzy is an inspiration for those who believe that with confidence, anything is possible.

The #Malu?TakMalu!’ Campaign

The #Malu?TakMalu! campaign will include roadshows at universities and colleges nationwide to encourage the conversation around women’s intimate hygiene and women’s health and well-being issues.

The campaign aims to educate and create awareness among women to be empowered by their femininity rather than to be ashamed to address concerns that might be causing them to worry or to feel less confident. Sazzy Falak will be at each roadshow to facilitate and moderator the discussion through a frank and forthright discussion of the feminine health questions that women shy away from. An on-ground and on-line activation of the #Malu?TakMalu campaign is the Orchid #BeYourself contest that will include the search for three young ladies who will join Sazzy in a short film on furthering the conversation on women’s intimate hygiene. The short film will be developed in collaboration with entertainment heavyweight Metrowealth International Group (MIG). Prizes for the contest include a total of RM6,000 in cash, product prizes and the opportunity to star in the short film with Sazzy Falak for the champion.

The Orchid Feminine Hygiene Range

The Orchid Feminine Hygiene range contains nourishing and cleansing traditional ingredients such as Manjakani, Kacip Fatimah and Daun Sirih (Betel Leaf) that gently deodorizes, brighten and strengthens delicate skin, providing a balanced solution that caters to every skin type. The gentle formula is designed to enhance hygiene, comfort and intimate balance while helping to reduce itchiness and discomfort caused by natural changes in vaginal pH.

Orchid Feminine Wash is available in three variants of Intim, Romantis and Anggun. The femininely shaped 210ml bottles retail at RM4.75 each, and are available nationwide.

To find out more about the Orchid #Malu?TakMalu! campaign and the #BeYourself contest please visit https://www.facebook.com/NewOrchidBrand/.