Maybelline New York turns 100 today and declares 15 May henceforth as Maybelline Day! Malaysia joined 129 other countries in this centennial celebration as local celebrities, fashion and beauty editors and fans turned up in style at Maybelline New York’s birthday bash, where they were treated to a unique runway show featuring 10 decades of 10 iconic looks to mark the occasion. 

Ever since 1915, Maybelline New York has been creating waves and making an impact on women’s lives. All around the world, women go through the same experience: growing up as a teenager, discovering adulthood, as well as achieving the prime of her life into the future and beyond.  As the world’s #1 colour cosmetics brand, Maybelline has been there for women every step of the way, empowering them to make a statement by exploring new looks and flaunting their own creativity and individuality.

During Maybelline New York’s 100th birthday party, the winner of the ‘Maybelline Look of Today’ contest was also announced! In conjunction with Maybelline New York’s centennial celebration, Maybelline Malaysia organized the contest on Instagram, where Maybelline New York fans were invited to upload a selfie of the day’s iconic look and express themselves through makeup. The hashtag, #MYMAYBELLINE100, generated lots of interest, and Maybelline Malaysia selected 100 participants who received an exclusive invitation to the birthday event. The grand prize winner was finally revealed to be Aresha Suraya Roslan. She went home with RM1,000 worth of Maybelline products, and to top it off, she got the golden opportunity to witness Stevensunny personally reinterpret her winning look on a model during the prize presentation ceremony!

Further excitement in celebration of Maybelline 100th anniversary, Maybelline Malaysia collaborates with its valued retail partner Watsons Malaysia. As the No. 1 makeup shopping destination in Malaysia, Watsons is loved by all Malaysian beauty fans for its wide array of products and brands.

Maybelline New York also partnered ZALORA and Uber for its 100th anniversary celebration. Fashion has always been an integral part of Maybelline New York in terms of showcasing its trends and colours, and working with ZALORA as the event’s Official Fashion Partner created a marriage of style and beauty that brought out each iconic look to its very best that night.  

As the event’s Official Private Driver, Uber allowed guests to travel in style to and from the event venue for free just by keying in a promo code on the Uber app. Affordable, safe and convenient, Uber connects drivers with people who need a ride, resulting in a win-win situation for both parties.

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