Malaysia’s No. 1 makeup brand launched a brand new tagline today, created to spur young women on in their journey of pursuing their dreams. Make It Happen is the new inspiration from Maybelline New York, calling out to young Malaysian women to go after her dreams without doubts and fear, and instead with confidence, positivity and creativity that comes with the use of makeup.

Maybelline New York also highlighted a group of women who embodies the spirit of Make It Happen in the pursuit of their life dreams. They included Malaysian ‘IT’ girls from diverse background and interest who share a common passion in pursuing their own life goals as well as finalists of Asia’s Next Top Model 4 reality show, which Maybelline New York is the proud official makeup sponsor.

Well-aware of the barriers that young girls face, Maybelline wants to empower those with passion in their souls to value their dreams and see each day as a new possibility to “make it happen”.

With the wide availability of Maybelline products in all major stores and pharmacies, the brand’s Make It Happen message will reach Malaysian girls from all walks of life, inspiring them to make their mark in the world and conquer all odds.

Further excitement in celebration of Maybelline Make It Happen campaign, Maybelline Malaysia collaborates with its valued retail partner Guardian Malaysia. Guardian is the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide. It is widely recognised by Malaysian consumers and trusted for offering quality products at affordable prices.

The Maybelline Make It Happen tagline is trademark-registered worldwide. Alongside Asia’s Next Top Model 4, ZALORA is the official fashion partner for Make It Happen media launch and Maybelline ‘IT’ Girls look book.