To celebrate International Coffee Day, online marketplace 11street (www.11street.my) and No.1 coffee brand Nescafé, part of Nestle Malaysia, today shared insights of the latest coffee consumption trends. With coffee becoming more popular in Malaysia, there has also been a rise in the younger generation’s taste for high quality coffee. This has led to a boom in cafes opening up and has driven coffee companies to focus even more on innovation and the development of different product varieties that satisfy consumers’ needs.

Malaysia has historically been a tea-drinking nation, but the consumption of coffee is on the rise. In 2014, the Malaysian coffee market was good for a total of RM581.7 million. Malaysians indicate they drink about 2 to 3 cups of coffee per day. Moreover, these numbers are expected to grow with an additional 5.9% over the next 5 years.

11street has recently also noticed that Malaysians’ shopping behaviour has become more diverse. Over the past couple of months, 11street has seen searches for household items and groceries increase. Coffee, milk, green tea, chocolate and honey for instance, are some of the most popular items on 11street.

Moving forward, 11street will be adding more Nestlé products to its marketplace. Some of the promotion items will be Nescafé Mountain Wash, Nescafé 3 in 1 Caramel Latte and Nescafé Blend & Brew Zero. To already help Malaysians indulge in the pleasure of International Coffee Day, consumers can buy coffee beverages up to 20% discount on the 11street website between 28th September and 5th October. 

For more information, visit 11street website.