According to the Malaysian Dental Association, many studies indicate that two out of three people brush their teeth too hard and this could lead to thinning of enamel, receding gum lines and hypersensitivity. Signs of this self-inflicted destruction usually appear by middle aged (35 years).

In line with this, Systema, a leading oral care expert and the first to introduce the 0.02mm bristle tip toothbrushes in Malaysia, presents a new variant – Systema Spiral that removes 40% more plaque without brushing hard.

Systema Spiral has special hexagonal shaped bristles twisted together to form spirals – enabling six sharp sides to scrape away 40% more plaque without brushing hard. The toothbrush also has a thumb grip for better control and comfort. It comes in four different handle colours, namely Orange, Green, Blue and Pink.

In the next few months, Malaysians can catch the Systema toothbrush in action during upcoming action blockbusters – Spiderman, X-Men, Planet of the Apes and Transformers at any TGV cinemas nationwide. Through this viewers of these popular movies can find out more about the toothbrush. Also, those excited for an opportunity to sample Systema Spiral can log on to Systema Facebook page to get updates on how and when to participate.

Systema Spiral is available in most hypermarkets and supermarkets nationwide. Purchase the new Systema Spiral at RM8.90 for a pack of one or RM17.80 for a pack of three.