Nickelodeon today announced Nickelodeon's Together For Good anti-bullying campaign, in support of UNICEF Malaysia’s on-going efforts towards anti-bullying. Nickelodeon’s animated series of public service announcements (PSAs) will run on Nickelodeon Asia’s Facebook page, with the release of a new PSA each week over the next three weeks. The campaign will be amplified through Astro’s and UNICEF Malaysia’s social platforms.

Nickelodeon’s Together For Good is an initiative to empower kids to make positive changes in the world around them and the slogan of Together For Good in anti-bullying is simple: "It's not OK. Say Something.". The approach is to educate children about the different kinds of bullying and to propose methods of stopping it, which includes a call-to-action to contact Malaysia’s Talian Kasih (care hotline): 15999.

Through the PSAs about the fictional stories of kids who have been bullied and their response to it, Nickelodeon is targeting to reach children who may have been experiencing the same kinds of bullying as featured in the PSAs, such as cyber-bullying, discrimination, a girl’s bullying experience and a boy’s bullying experience. The popular kids’ entertainment brand hopes to encourage young Malaysians to speak out against bullying by talking to a parent, a teacher or an adult they can trust.