Nike Tech Craft Football Boots

19 AUGUST 2015

NIKE TECH CRAFT FOOTBALL BOOTS

Nike Tech Craft Football Boots

Nike Football is known for revolutionizing the game through innovations like Nike Flyknit and Dynamic Fit collars. But Nike’s design team grew up wearing the era’s leather boots and retains high regard for the material, as well as the soft touch associated with it. Collectively, the team began exploring the potential of fusing leather to Nike’s iconic football silhouettes in 2014. Their thinking quickly evolved into experimentation and, ultimately, a premium collection of hybrid leather boots: Nike Tech Craft.

Nike Tech Craft Football Boots

Nike Tech Craft strategically places a thin layer of leather in high ball-contact areas (the medial and lateral sides of the forefoot) on each of Nike’s four football boot styles — HypervenomMagistaMercurial and Tiempo. Each boot remains true to its original aesthetic and performance attributes, but with the soft touch and classic appeal of leather.

The application of leather to the upper delivers a responsive touch on the ball. Great care was taken to ensure the softness of the leather was not compromised as it was fused onto the upper. The footwear team leveraged a balance of oils to offset the steam and prevent the leather from stiffening. Nike All Conditions Control was integrated into the process to provide enhanced ball control in both dry and wet conditions.

Nike Tech Craft Football Boots

Nike Tech Craft is available August 11 via the Nike Football App and August 13 on Nike’s website. Edinson Cavani, Alexis Sánchez and Blaise Matuidi will wear Nike Tech Craft boots on pitch.  


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

READ RELATED

CELEBRATE INTERNATIONAL WOMEN’S DAY WITH THE SPA HILTON KUALA LUMPUR

Unwind, Relax And Renew Your Body And Mind With An Array Of Signature Treatments
29 FEBRUARY 2020
BATA MALAYSIA UNLEASHES REVOLUTIONARY PERFORMANCE SHOES THE POWER XOLITE RACER

Made Especially For Sports Enthusiasts And Performance Seekers Alike.
28 FEBRUARY 2020
GUARDIAN ANNOUNCES PARTNERSHIP WITH MARY JARDIN

A Rapidly Growing Homegrown Brand In Natural Skincare
23 FEBRUARY 2020
PUMA INTRODUCES THE REGION’S FIRST VIRTUAL MODEL WITH THE REINVENTED PUMA RIDER

The Iconic 80s Running Shoe; Fast Rider A Fresh Look For 2020.
22 FEBRUARY 2020
PRIMAVERA - MODERN CRAFT COLLECTION

Making This The Perfect Statement Shoes For Summer!
22 FEBRUARY 2020
SLOGGI LAUNCHES GO ALLROUND THIS SPRING SUMMER: ESSENTIAL BODYWEAR FOR WOMEN PROVIDING ONE SIZE COMFORT

Featuring Extremely Stretchable Fabric — A Modern, Essential Line That Fits All
17 FEBRUARY 2020
PUMA AND J.COLE ANNOUNCE OFFICIAL PARTNERSHIP WITH THE LAUNCH OF ‘THE SKY DREAMER’

Collab Footwear And Apparel To Be Part Of Multi-year Partnership
17 FEBRUARY 2020
RISE UP WITH PUMA AND CARA DELEVINGNE

Presenting A Fashionable New Sneaker For Women!
14 FEBRUARY 2020