A wave of 8,987 runners took over the streets of Kuala Lumpur and pushed their limits to realize the “true athlete” in them with new 21K personal bests in the Nike We Run 21K 2016. Following a specially-curated 12-week training programme that was activated both digitally and on-ground, Nike Malaysia hosted its second half-marathon race that enabled Malaysian runners to unleash their inner athlete potential.
The race route started at KL Sentral and took runners through some of the city’s iconic landmarks such as the Petronas Twin Towers and Stadium Merdeka. Throughout the route, runners found motivational messages, submitted by runners themselves, inspiring them to bring out their very best all the way to the finish line.
At the Nike We Run KL Race Village, participants were treated like athletes with post-run treatments such as on-demand stretching by Physiotherapists from Universiti Malaya as well as an ice-bath for their feet in the cooling zone.
Nike also set up an innovation showcasing the Nike Free Run Flyknit from the recently launched Summer 16 collection of Nike Free footwear for Running.