In May, Pantene recruited Nur Fathia to take the #ChanceToShine challenge by washing her hair with the new, Pantene Pro-V shampoo range with Keratin Damage Blocker technology. Using science to achieve beautiful, healthy and shiny hair, Keratin Damage Blocker Technology works by protecting the protein structure or keratin of hair from becoming oxidated or damaged by minerals naturally present in water.
Every week throughout her mission, Nur Fathia updated her fans on her mission progress and fans even received a sneak preview into a photoshoot by Pantene to showcase the benefits of using Pantene Pro-V shampoo with Keratin Damage Blocker Technology.
After a month, all was finally revealed as the starlet of Diandra showcased her stunning locks with a series of creative hair shoot photos and shared her thoughts about the shampoo. Nur Fathia also autographed a framed portrait from the creative hair shoot.
“The science behind the shampoo was really interesting to me. Most of the time we only worry about things we can see or feel, like heat and humidity – who knew that minerals in water can be ‘invisible enemies’ to great hair? Plus, I love the fragrance of the shampoos,” said Nur Fathia.
“My #ChanceToShine mission to achieve beautiful, shiny hair is now complete and I would like to urge everyone to try the new Pantene Pro-V range with Keratin Damage Blocker Technology. Imagine having healthier hair with every wash! Trust me, you won’t look back after trying it,” she added.
The reformulated Pantene Pro-V shampoo range with Keratin Damage Blocker technology includes Nourished Shine, Long Black, Silky Smooth Shine, Color & Perm Lasting Care, Daily Moisture Repair, Hair Fall Control and Total Damage Care variants. It is priced from RM9.90 (170ml) and is available at all leading retailers nationwide.
For more information, visit Pantene Malaysia Facebook page.
About Author JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon. Stalk this wacky fair Asian girl at www.jqtalks.com, Instagram and Twitter (@jqleejq)
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