Malaysian kitchens are increasingly likely to be stocked by groceries ordered online – especially when it comes to fresh produce – according to research released by the creator of the food e-tail app creator, HappyFresh.

According to HappyFresh, the majority of online grocery shoppers are between 22 and 40 years old. Somewhat stereotypically, most of them – approximately 80% – are women, who place their orders weekly and the preferred method of payment is cash-on-delivery. The most popular time to place orders is 5:00pm on weekdays and fresh produce accounts for 50% of every order.

Working mothers outnumber all other customers buying groceries online. The top five most ordered items being milk, eggs, onions, bananas and, naturally, baby diapers. The next biggest group is comprised of young professionals and expatriates, whose top 5 buys are mushrooms, tomatoes, spaghetti, Coke and chicken breast. Unlike working mothers, Malaysian yuppies and expats prefer to pay with plastic (credit cards).

Contest on HappyFresh Facebook page

To find out more, please visit HappyFresh website.