ZALORA, Asia’s online fashion destination, has launched a regional integrated brand campaign entitled ‘OWN NOW’, created by BBH, and launching with 15 second TVC’s in Malaysia and Indonesia.

The campaign features models and young influencers from across Asia bringing the ‘OWN NOW’ idea to life. The different ‘owns’ featured throughout the duration of the campaign include “Own the Dress”, “Own the Night”, “Own the Meeting” and “Own Hari Raya”. The campaign will roll out in the Philippines, Thailand, Vietnam, Hong Kong and Singapore with a variety of ‘owns’ across channels including online, out-of-home, TVC and print in the coming weeks.

Preview the debut at ZALORA's blog or visit zalora.com.my to start shopping.  

About Author JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon. Stalk this wacky fair Asian girl at www.jqtalks.com, Instagram and Twitter (@jqleejq)