After the success of its Original and Mango variant cultured milk drinks, Calpis has rolled out another brand new variant – Grape – to help Malaysians beat the heat.
Calpis Grape is more than a treat for the taste buds. Available at all major retailers in 350ml as well as 1 litre bottles, Calpis Grape offers thirsty consumers more fat-free, zero-preservative drinking pleasure.
In conjunction with the launch of Calpis grape, the brand is also planning to spread the goodness amongst Malaysians by encouraging them to recognise and award their friends or loved ones for their goodness through a Goodness Awards campaign. From early August this year, consumers can nominate their friends at www.calpisgoodnessawards.com.my and share the post on Facebook.
For more information on Calpis and the campaigns, visit www.etikaholdings.com.